I don't know if you have heard but Etsy is launching a big event in Canada for September yay! I'm so excited about this event and I find the concept absolutely awesome!! Quickly for those of you who have no idea what I'm talking about : Etsy Canada is having a massive event on September 27. There will be Etsy craft show hosted throughout Canada. I'm so glad Etsy Canada is making more events I think it is time that we get to know more about Etsy up here. As you can imagine I applied to the fair and I'm anxiously waiting for the answer as my application is getting reviewed. After 5 years on Etsy I just couldn't wait to be part of their event...!
It will be a bit weird for me as usually none of my customers in craft shows have heard from Kirameku before, and not a lot of them know about Etsy. I was super lucky and once met another crafter that had already purchased from my online store. I was so happy to meet her in person and get to know her! Unfortunately, that was a one time thing over the 3 years I've been attending craft shows.
Here's my latest addition! The Canary Berry Ring
I know this is a big intro for this post but I believe it gives you the right context. Bottom line is : now with the Etsy fair I hope it will be the opposite situation and that the people who will attend will have heard from my shop at least a little bit. And if you know my products from my online shop you might be surprised about the difference in prices. I really wanted to take a minute and elaborate on that part, after all it is the same product. For example the rainbow berry ring is sold online for 13.75USD$ (about 15CAN$) and it so sold at a fair for 11USD$ (12CAN$). The difference in USD$ isn't much but it is in CAN$ - well in my opinion at least.
I agree with you there's a price gap. Thing is, I spend 80% of Kirameku's time on Etsy and about 20% on craft shows. That means a bit less time marketing and less supplies for the show compared to all the expenses surrounding my Etsy shop. Also, there's no shipping costs and that allows me to cut down my prices. But one of the main factor is that there is no resin on most of my rings at a fair. This way, I was able more than once to accommodate my customers at the fair and unstrung the beads to transform my last piece of a limited edition ring into a custom necklace. Although I sell mostly rings, I have about 40% of my customers at fair who would rather purchase a necklace instead of a ring. I try to make necklaces in colors I believe my customers would like, to the best of my knowledge, but there are soooo many colors available it is not possible for me to make as many necklaces as rings simply because I don't have enough time. There's more resin at the back of the necklace and with the drying time, first thing you know two days went by.
But why add resin on the rings you might say? I find it helps keeping the beads together in a more "sturdy" shape rather than having a bit of "loose" between the teardrop beads. But even without the resin there's no worries about the solidity. I personally wore a peacock ring without resin non stop for a year and everything stayed in place as it was supposed to be. I eventually had to put the ring down as I had a contract job to clean and file a sample room and it was too risky to get the ring stuck somewhere and break it. The berries rings are not made for massive packing, after all they are made out of glass beads. I then decided to switch to the necklace version of the berries as it was more convenient for me.
Well then I think that sums it up pretty well! I hope I have enlighten you on my process and that you now have a better idea of the making process. I will definitely be back to give you some updates on the Etsy craft shows and my exclusive items for that fair. Meanwhile if there is anything you would like me to make for that particular show or if you have any questions, please don't hesitate. On this, have a lovely end of week everyone! :)